Budget leaks
Broad match with no guardrails and no negative keywords. Your money buys traffic that was never going to convert.
Google Ads · Search & YouTube
Every dollar
Every dollar
accounted for.
One channel. One operator. I turn search intent into tracked, qualified leads — and show you exactly where each dollar went.
Response time< 4 hours
ReportingWeekly
ChannelSearch only
The problem
Most agencies treat Google Ads as a side dish.
They run six channels and master none. Here is what that costs you.
Nothing is tracked
Pretty dashboards, no conversion logic. Nobody can tell you which search term produced revenue — so nobody can improve it.
Clicks, not customers
Traffic reports go up, the phone stays quiet. Volume is easy to buy. Qualified leads are the whole job.
What I do
Google Ads. Nothing else.
No social, no branding, no websites. One channel, worked properly.
Search campaigns
Tight ad groups built around what people actually type when they are ready to buy — not around what looks good in a keyword tool.
- Intent mapping
- Negative keyword discipline
- Local and national structure
Conversion tracking
If it is not tracked, it did not happen. Tracking gets built and verified before a single dollar is spent.
- GA4 and GTM setup
- Call and form attribution
- Offline conversion import
Ongoing optimization
Accounts drift. Daily checks on search terms, weekly tests, monthly strategy — losers killed early, winners funded.
- Search term mining
- Bid and budget reallocation
- Ad copy testing
Method
Three steps, in this order.
Tracking comes before spend. That order is not negotiable — it is what makes everything after it measurable.
STEP 01
Audit and instrument
I go through the existing account, or plan a new one, and get measurement working end to end. You see where budget is leaking before we change anything.
STEP 02
Build for intent
Campaigns structured around buying intent, with the negatives in place from day one. Ads written for the query, not for the industry.
STEP 03
Optimize weekly
Search terms reviewed, budget moved toward what converts, results reported every week in plain language you can act on.
Credentials
Certified by Google, verifiable by you.
Every credential below links to its public Skillshop record. The ones still in progress say so.
Google Ads Search
Verify credential →Google Ads Measurement
Google Ads Video
Google Analytics
Pietro Ferraz
Founder · Operator
I started Helyx after watching businesses hand their budget to agencies that do not live inside Google Ads.
You will not be passed to a junior. The person who audits your account is the person who builds it, tracks it, and answers your messages.
The operator
No account managers. You work directly with me.
Every search term, every dollar, every lead is reviewed by someone who runs campaigns daily. That is the whole model — and it only works because I take on a small number of accounts.
Helyx is a new agency. I am currently running campaigns for my first client, an insurance brokerage, and I will publish real numbers here when there are real numbers to publish — not before.
Book a call
Let's look at your account together.
Twenty minutes. I audit what you are running now — or plan what you should be — and show you where the budget is going. You leave with an action plan whether we work together or not.
- 20-minute call, no pitch deck
- Written action plan afterward
- Ask about Google ad credits for new advertisers